One day, you say that yogurt has nothing to do with science. The next, you have to suck it up and apologize. It happens to the best of us. When you’re a multi-million dollar corporation, you just happen to have a bigger audience when you do so. Everybody has had something to say since Chobani’s move to give yogurt back to nature.
Scientists were offended. Consumers were confused. It seemed that Chobani was trying to draw in consumers who demand
natural foods. However, the definitions can be vague to say the least. The problem is that they went too far, and they didn’t seemingly understand
natural as without artificial sweeteners, flavors, and preservatives. In short, it ignored the major science required to manufacture that small cup of Greek yogurt.
Savvy consumers it seems were smarter than Chobani expected. They were capable of understanding that they were being targeted by big business and the food industry. Regardless, a number of fans opted to set Chobani straight:
- Goddess Demeter, whose dominion over agriculture is absolute, got @Chobani to 100 calories. Not your pitiful mortal
- Dear @Chobani, As a natural products chemist, I can honestly say
I love eating chemicals. #howmatters Cheers, @kzrt
- If you wish to make Greek yogurt from scratch, you must first invent the universe #howmatters @Chobani
We were too clever for our own good – didn’t intend to put down science or scientists with our recent lid. We discontinued it. #WordsMatter